Third, implement, promote and monitor your contest. After the above steps, now you have to take action. Carry out your great ideas and let everyone know about your contest. Try to use various ways to promote your contest, for example, you can buy advertises, advertise on forums, notify your affiliates, email your list, exchange links with other sites or add your contest to the contest directories. Then you have to monitor the progress of your contest. Many people will leave comments or ask questions before entering contests they found, so track your contest frequently and answer asked questions.
Fourth, announce winners and award prizes. Choose the winners according to the rules you have set, announce their names on your website and email all the participants, thanking then for participating. Then give away prizes. If you didn’t find any sponsors at first, don’t feel distressed about the worth of the big prizes; just treat them as a part of advertising. They will worth the cost.
Last but not least, analyze results. When all has been done, try to figure out whether you achieve your goals or if the contest is a successful one. No matter you success or fail, it will be an important experience for next time.
December 14, 2008
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