Follow Your Client’s Wish

As a business person, no matter what kind of business you are doing, the competition is cut-throat, especially in recent declined economic environment. In order to do better than your competitors, you must try to obtain as many clients as possible. So you must make your product or service meets what your client need.

When consumers buying things, they do have one clear purpose or reason in mind. Only when what you provide can help them enough can they pay for it willingly. Thus, it will be better for you if you can offer a kind of product or service that other businesses would not have. And this is not a one-time deal either. Once they know what you offer can meet their need well, then every time they or someone they know need such product or services, they will think about you first.

When you are trying to start your next marketing campaign, make sure your next product or service is just what your target client are looking for. In this way, you can not only gain new customers, but also give your current client more confident to go on believe in you.

Differences between Contests and Sweepstakes

Many people are confused about the difference between contests and sweepstakes, and often use the term ‘contest’ and ‘sweepstakes’ interchangeably. In fact, there exist many differences between the two.

The basic difference is that contests are games of skill, while sweepstakes are games of chance. In contests, skill is needed, and people can increase the chances to win by becoming more skillful or by practicing. In sweepstakes, winners are determined only by luck. You won’t have ways to improve chances of winning.

As for the odds, the chance of winning a sweepstake is much smaller than winning a contest. Sweepstakes are free and simple, and they are games of chance, so sometimes the odds can be less than 1 in 100,000,000. However, in contests, skills are need so there will be less entries, and the winning odds also will be much bigger.

With regard to entry fees, sweepstakes are completely free without a purchase of any kind because they are only games of chance. Unlike sweepstakes, contests can charge entry fees or use your delivered product to help promoting their products.
Besides, People can improve themselves in contests. Anything that allows you to display your special skill can become the subject of a contest, such as essay writing, photography, etc. Whether you win or not, the feedback from the visitors can help you improve, so that you can do better next time.