Nowadays more and more people attend contests, which include writing contests, photo contests, sales contests, etc. Contests are often used to increase brand awareness and attract potential clients. But once you decide to run a certain contest, do you know how to make it effective? Here are some steps you can follow:
First, set your specific goals and establish the rules. Make sure what kind of contest do you want to create and what do you want to achieve. Then accordingly establish your rules. The rules must be clear and visible to every potential participant. State every part of the guideline in detail even if they seem common sense. It is a good idea to let the audience to vote for the winner. This is a way of encouraging audience participation, and will generate buzz for the contests.
Second, set a schedule and a budget. You have to make a time frame about your contest. Keep the contest condensed to a short period of time, and a time frame of 1-2 weeks works best. If you make your time frame too short, your contest idea won’t gain enough traction and won’t attract enough entrants, while if you make it too long, people will tend to forget about it. Then you have to set a reasonable budget accordingly, by doing that, you can try to search for sponsors. This is a win-win method. You can get free prizes from them and they can get free advertising through your contest.
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